Starting the ROI Process If it hasn’t been established already, ROI is an element of the meetings and events industry that planners are going to have to embrace rather than ignore, even when working for a company or client that did not previously require a measurement of return on investment. Originally, the concept of...
Going Raw and Beyond The last ten years has seen an enormous growth in the popularity of sushi. Casual sushi bars are favorite hotspots of the younger, trendy crowd while older business professionals often frequent the new breed of high-end Japanese restaurants which specialize in the bite-size delicacies. In short, sushi is the food...
Measuring Success with Phillips ROI Methodology Gone are the days when the typical business meeting planner was given a budget, asked to organize an event and when all was said and done, simply added the cost to the company’s year-end marketing expenses. With new federal legislation being passed that demands greater accountability for corporate spending, meeting...