Starting the ROI Process If it hasn’t been established already, ROI is an element of the meetings and events industry that planners are going to have to embrace rather than ignore, even when working for a company or client that did not previously require a measurement of return on investment. Originally, the concept of...
Calling All Professionals Professional event service providers are poised to please when it comes to meetings and events. Professional meeting planners, caterers, public relations specialists and decorators offer specialized services that are available to make every meeting and event successful.
Savvy meeting planners know that it takes a dedicated team of professionals to...
Golfing to Succeed Over the last two decades, golf events have become staples of the corporate calendar. Whether it’s to generate community goodwill through fundraising or to show potential clients and business partners that you value what they have to offer, golf has become the ultimate mark of corporate credibility. The logistics of...