Starting the ROI Process If it hasn’t been established already, ROI is an element of the meetings and events industry that planners are going to have to embrace rather than ignore, even when working for a company or client that did not previously require a measurement of return on investment. Originally, the concept of...
There is No "I" in Team Team-building events are often the most difficult to plan and execute because of the emotionally charged subjects that are addressed. It is often hard to know what will bring a group together and what will tear them apart. Whether you’re planning a one-day affair or a multi-activity master class, the...
Fish Sticks and Other Reasons to Hire a PR Firm for Event Planning The fabulously inexpensive caterer you hired is running only about 20 minutes late, your florist overcharged by an obscene amount and the proposed menu included the words fish and stick—together.
To make matters worse, the full house you had expected looks more like a street scene from an old Western movie...