Speakers Offer a Spark to Meetings and Events Speakers can make or break an event. Anyone who has ever witnessed a speaker flop knows that finding the perfect person to entertain, amuse or inspire a group of people can be quite a challenge. Sometimes inadequate performances are the speakers fault, but often the fault lies with the meeting...
Starting the ROI Process If it hasn’t been established already, ROI is an element of the meetings and events industry that planners are going to have to embrace rather than ignore, even when working for a company or client that did not previously require a measurement of return on investment. Originally, the concept of...
Fish Sticks and Other Reasons to Hire a PR Firm for Event Planning The fabulously inexpensive caterer you hired is running only about 20 minutes late, your florist overcharged by an obscene amount and the proposed menu included the words fish and stick—together.
To make matters worse, the full house you had expected looks more like a street scene from an old Western movie...