Using Event Professionals to Draw a Crowd Event service providers produce all of the essentials that are needed to create a dynamic and alluring tradeshow booth. The creation of a bold display is essential to ensure that potential clients and customers are engaged. Event professionals offer everything from booth set-up and break down to carpeting to display...
Measuring Success with Phillips ROI Methodology Gone are the days when the typical business meeting planner was given a budget, asked to organize an event and when all was said and done, simply added the cost to the company’s year-end marketing expenses. With new federal legislation being passed that demands greater accountability for corporate spending, meeting...
Spa Savvy Meetings Spas and other lifestyle-oriented programs have become a must-have for meetings and events. Meetings and events include spa packages in guest service programs and others offer spa treatments to wrap up a long affair.
Meeting planners and spa directors often emphasize that working within a tight budget or time frame doesn’t...