Starting the ROI Process If it hasn’t been established already, ROI is an element of the meetings and events industry that planners are going to have to embrace rather than ignore, even when working for a company or client that did not previously require a measurement of return on investment. Originally, the concept of...
A Plate Full of Trends With the popularity of cooking programs on TV, celebrity chefs and newspaper and media pieces, the public is more educated and interested about their food.
The corporate meeting planner realizes that meeting attendees have become more sophisticated and expect the “wow” for any catered event, from small to large. The attendee...
Meetings on the High Seas Cozy hideaways, small lounges and casual parlor settings with inspiring views are just a few of the things that have helped catapult the trend of meeting on the high seas. While the majority of cruise passengers are still vacationers, many businesses are discovering the value of holding meetings and events...