Starting the ROI Process If it hasn’t been established already, ROI is an element of the meetings and events industry that planners are going to have to embrace rather than ignore, even when working for a company or client that did not previously require a measurement of return on investment. Originally, the concept of...
Six Ways to Go Green Many meeting planners are discovering that going green is more cost effect and provides a multitude of unexpected benefits. The Convention Industry Council defines a green meeting as: “A meeting or event that incorporates environmental considerations to minimize its negative impact on the environment.” The following are a few simple...
Corporate Fundraising One of the growing trends of corporate America is that employees of major companies are finding themselves being asked to tackle projects outside the realms of their original job descriptions. In theory, the conflation of employee positions streamlines the production process and reduces the amount of head butting between colleagues...