Starting the ROI Process If it hasn’t been established already, ROI is an element of the meetings and events industry that planners are going to have to embrace rather than ignore, even when working for a company or client that did not previously require a measurement of return on investment. Originally, the concept of...
Spa Savvy Meetings Spas and other lifestyle-oriented programs have become a must-have for meetings and events. Meetings and events include spa packages in guest service programs and others offer spa treatments to wrap up a long affair.
Meeting planners and spa directors often emphasize that working within a tight budget or time frame doesn’t...
Speakers Offer a Spark to Meetings and Events Speakers can make or break an event. Anyone who has ever witnessed a speaker flop knows that finding the perfect person to entertain, amuse or inspire a group of people can be quite a challenge. Sometimes inadequate performances are the speakers fault, but often the fault lies with the meeting...