Measuring Success with Phillips ROI Methodology Gone are the days when the typical business meeting planner was given a budget, asked to organize an event and when all was said and done, simply added the cost to the company’s year-end marketing expenses. With new federal legislation being passed that demands greater accountability for corporate spending, meeting...
Spa Savvy Meetings Spas and other lifestyle-oriented programs have become a must-have for meetings and events. Meetings and events include spa packages in guest service programs and others offer spa treatments to wrap up a long affair.
Meeting planners and spa directors often emphasize that working within a tight budget or time frame doesn’t...
Hire a Public Relations Company and Avoid a Meeting Meltdown The fabulously inexpensive caterer you hired is running 40 minutes late, your florist overcharged by an obscene amount and the proposed menu included the words finger and food-together. To make matters worse, the full house you had expected looks more like a handful of close friends or a deserted scene...