Starting the ROI Process If it hasn’t been established already, ROI is an element of the meetings and events industry that planners are going to have to embrace rather than ignore, even when working for a company or client that did not previously require a measurement of return on investment. Originally, the concept of...
How to Use a Concierge Effectively The hotel concierge is often thought of as a luxury service that only top-tier guests are invited to use. However, the concierge can be one of the most effective tools that meeting planners have when creating itineraries in an unfamiliar city. Even those who feel like they know the location...
Fish Sticks and Other Reasons to Hire a PR Firm for Event Planning The fabulously inexpensive caterer you hired is running only about 20 minutes late, your florist overcharged by an obscene amount and the proposed menu included the words fish and stick—together.
To make matters worse, the full house you had expected looks more like a street scene from an old Western movie...