Speakers Offer a Spark to Meetings and Events Speakers can make or break an event. Anyone who has ever witnessed a speaker flop knows that finding the perfect person to entertain, amuse or inspire a group of people can be quite a challenge. Sometimes inadequate performances are the speakers fault, but often the fault lies with the meeting...
Starting the ROI Process If it hasn’t been established already, ROI is an element of the meetings and events industry that planners are going to have to embrace rather than ignore, even when working for a company or client that did not previously require a measurement of return on investment. Originally, the concept of...
How to Cut Technology Costs Audiovisual equipment and presentation technology is essential to meetings and events. Although projectors and 35 mm slides used to be high-tech, the meeting world has rapidly evolved and embraced laptops, remote controls, high-definition screens and two-way radios. The use of this equipment has become a measure of credibility and overall...