Measuring Success with Phillips ROI Methodology Gone are the days when the typical business meeting planner was given a budget, asked to organize an event and when all was said and done, simply added the cost to the company’s year-end marketing expenses. With new federal legislation being passed that demands greater accountability for corporate spending, meeting...
Corporate Golf Trends The face of golf has changed since the boom of the industry in the 1990s. Golf has become the number one choice of activity for corporate events and has become a symbol of professionalism for BMPs everywhere. With the ascension and eventual superstardom of Tiger Woods, golf is no longer...
Hire a Public Relations Company and Avoid a Meeting Meltdown The fabulously inexpensive caterer you hired is running 40 minutes late, your florist overcharged by an obscene amount and the proposed menu included the words finger and food-together. To make matters worse, the full house you had expected looks more like a handful of close friends or a deserted scene...